Why Should I Offer 360 Product Photos on my Website?

360° Product Photography is rapidly becoming a key trend in digital commerce. Thousands of brands and retailers have adopted this technology, with major marketplaces like Amazon and Walmart.com encouraging sellers to offer 360 views in their product listings. Studies highlight the benefits of using 360 product views to enhance listings and boost online sales:

• Increased Conversion Rates: Images sell products online, and 360° photography provides more visual feedback. Brands and retailers often see conversion rates rise by up to 45% after implementing 360° product photography.

• Reduced Product Returns: By allowing customers to virtually inspect an item from every angle, 360° views help ensure that buyers know exactly what they’re purchasing, reducing return rates.

• Boosted Brand Recognition: 360° product views enhance the online shopping experience by bridging the gap between virtual and real, encouraging higher brand recognition and repeat customers.

According to a BigCommerce study, 78% of online shoppers want product images to bring items to life. 360° photography allows customers to interact with products, merging the virtual with reality. Beyond eCommerce, 360° product photography is also in demand for business communication, product design and development, quality control, and presentations. The more effectively a business can visually communicate its products, the better its results will be—360° product photography helps achieve that.