360 Product Photography + Video Software

A 360° video captures an object as it rotates, providing a comprehensive view from all angles. Beyond simple video recording, the software offers advanced functionality by allowing users to convert these 360° product videos into interactive 360° product photography. This is achieved by extracting individual frames from the video and down-sampling them, creating a series of high-quality images that can be compiled into a fully interactive 360° product view. This interactive format lets customers explore products in detail, rotating and zooming in at their own pace, resulting in a more engaging and immersive online shopping experience.

Another advantage of using Visere Captura with Pictomic’s computer-controlled turntables is the ability to precisely record and stop the video, ensuring a complete 360° spin. This allows you to set the video on a continuous loop, creating seamless spin videos.

A 360° video offers several advantages, particularly for eCommerce and digital marketing:

1. Enhanced Product Visualization: It allows customers to view products from all angles, providing a more comprehensive understanding of the product’s design, features, and quality than traditional static images.

2. Increased Customer Engagement: The immersive nature of 360° videos encourages customers to interact with the content, making them more engaged and likely to spend more time on the product page.

3. Boosted Conversion Rates: By offering a detailed view of the product, 360° videos help build customer confidence, reducing uncertainty and leading to higher conversion rates.

4. Reduced Product Returns: With a clearer representation of the product, customers are less likely to be surprised by what they receive, which can reduce the likelihood of returns due to unmet expectations.

5. Competitive Advantage: 360° videos can help brands stand out in a crowded market by offering a more dynamic and professional presentation, giving customers a reason to choose one seller over another.

6. Improved Mobile Experience: 360° videos are mobile-friendly and can provide a more interactive shopping experience on smartphones and tablets, which is critical as mobile commerce continues to grow.

7. Flexibility for Multiple Platforms: 360° videos can be used across various digital platforms, from eCommerce sites to social media, giving brands versatile content that can be repurposed to reach wider audiences.

8. Enhanced Customer Experience: The ability to explore products in a virtual, 360° space can make the shopping experience more enjoyable and informative, increasing customer satisfaction and loyalty.