Visere Captura is the World’s First & Only Completely Automated, Fully Integrated 360 Product Photography System.

Traditionally, creating 360° product photography has been a fragmented and inefficient process, requiring a skilled user, significant time, effort, and expertise to produce a single web-ready 360° product view. Pictomic set out to simplify and streamline this process with Visere Captura 360 Product Photography Software (compatible with Mac & Windows). Visere Captura 360 integrates image composition tools, automated 360° image capture, batch image editing, batch image processing, and 360° product view output. The result is the world’s first and only completely automated, fully integrated 360° Product Photography Software.

Pictomic’s industry-leading 360 product photography software is trusted by top brands and retailers, as well as over 7,000 small to medium-sized businesses and professional photographers worldwide. Visere Captura sets the benchmark in 360 Product Photography Software, enabling users to create web-ready 360° product views in minutes.

Creating 360-degree product photography involves capturing a series of still images as an object rotates through a full 360-degree plane. Each image is taken at consistent rotation intervals (e.g., one photo every 10 degrees for a total of 36 images) to create a complete 360-degree product image set. These images are then composed into an interactive 360-degree spin file that can be embedded on websites, allowing customers to rotate, view, and inspect the product from any angle. Typically, 360 product spins feature click-and-drag functionality and deep zoom, offering an immersive experience. The more images captured in the set, the smoother the rotation appears.

Combine Visere Captura with Pictomic’s photography turntables and high-quality studio LED lights to create a top-tier, professional 360-degree product photography system, at a fraction of the cost of other 360 photography equipment available on the market.

Visere Captura 360° Product Photography Software is designed to be a simple yet powerful tool for producing professional-quality 360° product images. It enables users to streamline their imaging workflows while delivering consistently high-quality 360° product views. With Visere Captura, users can control compatible cameras directly from their computer (Mac & Windows), and it supports four different 360° turntable shooting modes, including Pictomic’s own 360° Product Photography Turntables.

The 360° image capture process is fully automated, with the software triggering the camera to capture images as the object rotates. As the images are taken, they are instantly uploaded into the software, allowing users to batch edit, process, and output files in a variety of formats (JPG, PNG, TIFF, RAW). Additionally, users can customize and compile the image set into web-ready interactive 360° product views in formats like HTML5, MP4, or Animated GIF.

Visere Captura 360° Product Photography Software is an investment that empowers users to create unlimited still and 360° product views, without watermarks or branding, for the lifetime of the software. It offers a comprehensive solution for maximizing efficiency and achieving professional results every time, making it an essential tool for any business or photographer looking to enhance their product imaging capabilities.

 

Visere Captura 360 Product Photography Software features a robust image editing suite, offering users powerful tools to refine their photos effortlessly. One standout feature is the automated background removal, which can be instantly applied to an entire 360° product image set, streamlining post-production and ensuring a clean, professional look for all images. This advanced tool eliminates the need for manual editing, saving time and enhancing workflow efficiency. With just a few clicks, users can create flawless, background-free product images that are perfect for e-commerce, catalogs, and marketing materials, all while maintaining high quality and consistency across the entire image set.

Visere Captura 360 features a large real-time preview that displays exactly what the camera sees directly on your monitor, making the process of composing 360° product photography incredibly straightforward. This live preview allows users to easily set a fixed focal point, pre-crop the image, and adjust the object’s position to ensure it’s perfectly centered for the entire 360° rotation. By providing a clear and accurate view, this feature eliminates guesswork, ensuring consistent results and reducing the time needed for adjustments. The intuitive interface helps users achieve professional-quality 360° product images with precision and efficiency, all while simplifying the composition process.

In addition to our advanced automated background removal tools, users can effortlessly perform a variety of image enhancements with just a single click. Visere Captura allows you to not only remove backgrounds but also to color correct, enhance, and adjust your 360-degree product image set. Whether you need to correct color imbalances, sharpen details, or apply other necessary edits, our integrated features streamline the process. This comprehensive editing suite ensures that your product images are visually appealing and professionally polished, all with minimal effort and maximum efficiency.

Ensure uniformity in exposure, color profiles, cropping, and 360-degree shooting settings with our Visere Captura 360 tools:

    •    Camera Setting Profiles: Create and save multiple camera profiles tailored to different object sizes, colors, and types. This allows you to maintain consistent settings across various product shoots, ensuring uniformity in your images.
    •    Pre-Crop Tool: Define and save custom crop settings, whether it’s a specific ratio, a perfect square, or a free-form shape. Store these crop profiles for easy retrieval and application in future shoots, streamlining your workflow.
    •    Image Overlay Tool: Utilize a transparent overlay image on the Live View window to aid in precise product placement and alignment. This feature helps maintain consistency in product positioning across different shots.
    •    360 Shooting Settings: Replicate exact settings for 360-degree product photography, including the sequence of shots. This ensures that every product is captured with the same parameters, resulting in a cohesive and professional presentation.

Using Visere Captura 360 users can significantly boost the efficiency and consistency of 360 Product Photography workflows.  Users can save and utilize a variety of profiles. These profiles streamline the entire process, enabling a seamless, one-click solution for capturing, editing, processing, and outputting images. By setting up and saving different profiles tailored to specific product types, settings, or desired effects, users can ensure uniformity and speed across multiple shoots. Each profile encompasses predefined parameters for camera settings, editing adjustments, and processing rules, reducing manual input and minimizing errors. This integrated approach not only enhances workflow efficiency but also guarantees that every image meets the same high standards, providing a polished and professional finish with minimal effort.

With Visere Captura 360, users have the flexibility to work with either a single camera or multiple cameras, allowing for enhanced workflows and improved imaging consistency.

    •    Single Camera Operation: When using a single camera, Visere Captura provides robust tools to optimize every aspect of your product photography. Users can fine-tune settings, apply consistent profiles, and ensure uniformity across individual shots. This approach is ideal for straightforward, focused shoots where simplicity and control are paramount.
    •    Multiple Camera Integration: For more complex or comprehensive imaging needs, Visere Captura supports multi-camera setups. This feature allows users to synchronize multiple cameras to capture various angles or perspectives of a product simultaneously. By coordinating camera settings and aligning captures, users can achieve a cohesive and polished 360-degree view. This multi-camera approach enhances workflow efficiency, reduces the need for repetitive adjustments, and ensures consistency in the final images.

Overall, whether working with a single camera or a multi-camera setup, Visere Captura 360 streamlines the process, enhances workflow efficiency, and maintains high imaging standards across all types of shoots.

Visere Captura 360 Product Photography Software enhances your product imaging capabilities by supporting 360-degree product photography focus stacking, available as an optional plugin. This advanced feature becomes particularly powerful when used in conjunction with a Pictomic 360 Photography Turntable.

    •    Focus Stacking Integration: The focus stacking plugin allows users to capture multiple images at different focal points and seamlessly combine them into a single image with an extended depth of field. This technique is invaluable for ensuring that every detail of your product remains sharp and in focus, regardless of its complexity or texture.
    •    Seamless Turntable Coordination: When paired with an Iconasys 360 Photography Turntable, Visere Captura leverages synchronized rotation and capture capabilities to produce comprehensive and detailed 360-degree product views. The turntable facilitates smooth and consistent product rotations, while focus stacking ensures that each angle is captured with optimal clarity.
    •    Enhanced Image Quality: By integrating focus stacking with the turntable, users can achieve superior image quality and detail in their 360-degree product presentations. This combination is ideal for showcasing intricate products where depth and detail are crucial for visual appeal and accuracy.

Overall, Visere Captura’s support for focus stacking, in conjunction with the Pictomic's 360 Photography Turntable, provides a robust solution for capturing high-quality, detailed 360-degree product images with professional precision.

Unlike 360-degree product photography, which consists of a series of 2D images, a 3D model captures depth information for each pixel, indicating its distance from the camera. This provides accurate object measurements and allows for the creation of 2D images from any camera angle. Converting 2D images into a useful eCommerce 3D model (i.e. clean and small in size) requires extensive manual work and may also require specialized photogrammetry software.

360° Product Photography is rapidly becoming a key trend in digital commerce. Thousands of brands and retailers have adopted this technology, with major marketplaces like Amazon and Walmart.com encouraging sellers to offer 360 views in their product listings. Studies highlight the benefits of using 360 product views to enhance listings and boost online sales:

• Increased Conversion Rates: Images sell products online, and 360° photography provides more visual feedback. Brands and retailers often see conversion rates rise by up to 45% after implementing 360° product photography.

• Reduced Product Returns: By allowing customers to virtually inspect an item from every angle, 360° views help ensure that buyers know exactly what they’re purchasing, reducing return rates.

• Boosted Brand Recognition: 360° product views enhance the online shopping experience by bridging the gap between virtual and real, encouraging higher brand recognition and repeat customers.

According to a BigCommerce study, 78% of online shoppers want product images to bring items to life. 360° photography allows customers to interact with products, merging the virtual with reality. Beyond eCommerce, 360° product photography is also in demand for business communication, product design and development, quality control, and presentations. The more effectively a business can visually communicate its products, the better its results will be—360° product photography helps achieve that.

Pictomic is a leader in product photography, offering professional, advanced, and user-friendly solutions. At the core of Pictomic’s 360° product photography lineup is Visere Captura, a comprehensive software that integrates seamlessly with compatible cameras and photography turntables, automating the entire 360° imaging process.

Visere Captura provides advanced tools for background removal, camera control, and automated 360° image capture. It supports various photography turntables, including manual, motorized, shutter release, Iconasys, and Pictomic’s own computer-controlled turntables. The software also features batch image editing and processing, with output formats such as still images (JPG, TIFF, PNG, WEBP, RAW) and customizable 360° product views in interactive HTML5, GIF, interactive MP4, and standard MP4 video.

For video creators, Visere Captura offers robust 360° video capture tools, allowing users to extract video frames, downsample, and convert them into impressive 360° product views with clean white backgrounds.

Pictomic’s 360 Creator plugin, included with Visere Captura, assembles 360° image sets into web-ready views. It supports formats such as interactive HTML5, GIF, interactive MP4, and standard MP4 video, enabling users to create fully customizable 360° product views in just seconds.

Product Value

Our solutions are a one-time purchase with no mandatory recurring fees, offering the lowest cost of ownership in the industry. We deliver exceptional value, out-competing others on price.

Ease of Use

Pictomic designs professional-grade tools that are user-friendly, allowing anyone to effortlessly create high-quality product photography and videos in-house.

Product Quality

Pictomic products are built for excellence, backed by a satisfaction guarantee. Our software and hardware set the standard for best-in-class quality.

Customer Support

We stand by our products with exceptional support. Every Pictomic purchase includes one year of premium technical assistance to help you maximize your investment.