Visere Captura is the World’s First & Only Completely Automated, Fully Integrated 360 Product Photography System.

Traditionally, creating 360° product photography has been a fragmented and inefficient process, requiring a skilled user, significant time, effort, and expertise to produce a single web-ready 360° product view. Pictomic set out to simplify and streamline this process with Visere Captura 360 Product Photography Software (compatible with Mac & Windows). Visere Captura 360 integrates image composition tools, automated 360° image capture, batch image editing, batch image processing, and 360° product view output. The result is the world’s first and only completely automated, fully integrated 360° Product Photography Software.

Pictomic’s industry-leading 360 product photography software is trusted by top brands and retailers, as well as over 7,000 small to medium-sized businesses and professional photographers worldwide. Visere Captura sets the benchmark in 360 Product Photography Software, enabling users to create web-ready 360° product views in minutes.

Creating 360-degree product photography involves capturing a series of still images as an object rotates through a full 360-degree plane. Each image is taken at consistent rotation intervals (e.g., one photo every 10 degrees for a total of 36 images) to create a complete 360-degree product image set. These images are then composed into an interactive 360-degree spin file that can be embedded on websites, allowing customers to rotate, view, and inspect the product from any angle. Typically, 360 product spins feature click-and-drag functionality and deep zoom, offering an immersive experience. The more images captured in the set, the smoother the rotation appears.

Combine Visere Captura with Pictomic’s photography turntables and high-quality studio LED lights to create a top-tier, professional 360-degree product photography system, at a fraction of the cost of other 360 photography equipment available on the market.

Visere Captura 360° Product Photography Software is designed to be a simple yet powerful tool for producing professional-quality 360° product images. It enables users to streamline their imaging workflows while delivering consistently high-quality 360° product views. With Visere Captura, users can control compatible cameras directly from their computer (Mac & Windows), and it supports four different 360° turntable shooting modes, including Pictomic’s own 360° Product Photography Turntables.

The 360° image capture process is fully automated, with the software triggering the camera to capture images as the object rotates. As the images are taken, they are instantly uploaded into the software, allowing users to batch edit, process, and output files in a variety of formats (JPG, PNG, TIFF, RAW). Additionally, users can customize and compile the image set into web-ready interactive 360° product views in formats like HTML5, MP4, or Animated GIF.

Visere Captura 360° Product Photography Software is an investment that empowers users to create unlimited still and 360° product views, without watermarks or branding, for the lifetime of the software. It offers a comprehensive solution for maximizing efficiency and achieving professional results every time, making it an essential tool for any business or photographer looking to enhance their product imaging capabilities.

 

Achieve a Pure White Background with Visere Captura 2.0

Visere Captura 360 Product Photography Software simplifies product image editing with its powerful automation tools, helping users create high-quality, studio-grade visuals with minimal effort. Since Version 2.0, the introduction of the Background Removal Pro filter has revolutionized the way users achieve a pure white background across their entire 360° product image set—eliminating the need for manual post-processing and significantly improving workflow efficiency.

Flawless Background Removal with Pro-Grade Precision

With Background Removal Pro, users can instantly remove unwanted backgrounds and replace them with a seamless, crisp white backdrop, ensuring professional and consistent results. This advanced filter processes an entire 360° image set in just a few clicks, making it an essential tool for e-commerce, product catalogs, and marketing materials.

Why a Pure White Background Matters

✔ E-Commerce Compliant – Meets the background requirements for platforms like Amazon, eBay, and Shopify.

✔ Enhanced Product Focus – Eliminates distractions, allowing customers to focus on product details.

✔ Seamless Automation – Instantly applies background removal to an entire 360° spin, saving hours of manual editing.

✔ Consistent, Professional Results – Ensures uniform white backgrounds across all product images.

A Complete Editing Suite for 360° Product Photography

Visere Captura 2.0 doesn’t just stop at Background Removal Pro—it provides a full suite of editing tools to fine-tune color, sharpness, and exposure, ensuring that each product image is polished, high-quality, and visually engaging. Whether you’re selling jewelry, electronics, or fashion accessories, this automated workflow guarantees studio-quality results with minimal effort.

Upgrade to Visere Captura 2.0 today and experience the power of Background Removal Pro, the ultimate solution for achieving a perfect pure white background in your 360° product photography.

Capturing 360° images is just the first step in creating a fully interactive product experience. While Visere Captura 360 automates key aspects of the process—such as image composition, 360° capture, batch editing, and processing—the real magic happens when these images are transformed into a smooth, interactive 360° product view.

Step 1: Capturing the 360° Input Images

Using Visere Captura 360, you can easily capture a complete set of evenly spaced images around your product with precision and consistency. The software synchronizes with your turntable and camera, ensuring each frame is perfectly aligned for a seamless 360° experience.

Step 2: Creating the Interactive 360° View

Once your 360° input images are captured, they must be processed using 360 Creator—a powerful tool that compiles the images into an interactive, web-ready 360° spin. This step is essential to transforming static images into an engaging, immersive experience that allows users to rotate and examine the product from every angle.

Why This Step Matters

An interactive 360° product view goes beyond traditional photography by giving customers a dynamic way to engage with your product. Instead of relying on a few static images, shoppers can control their viewing experience, leading to higher engagement, better customer confidence, and increased conversions.

Complete Automation, End-to-End

With Visere Captura 360 and the 360 Creator plugin, you have an all-in-one solution that takes you from image capture to fully interactive product views—all with minimal effort and no technical expertise required.

This video walks you through the process of seamlessly generating the interactive 360° product spin with 360 Creator. Watch now and see how easy it is to bring your products to life!

Effortless Image Enhancement with Visere Captura

Beyond its powerful automated background removal tools, Visere Captura offers a comprehensive suite of one-click image enhancements designed to streamline your product photography workflow. With minimal effort, users can refine and perfect their 360-degree product images with professional-grade precision.

Advanced Editing at Your Fingertips

With Visere Captura, background removal is just the beginning. Our integrated editing tools allow you to:

✔ Color Correct – Automatically balance hues, saturation, and contrast for true-to-life colors.

✔ Enhance Image Clarity – Sharpen product details and optimize image sharpness for a crisp, high-resolution look.

✔ Adjust Exposure & Lighting – Fine-tune brightness, contrast, and shadows to create perfectly lit product visuals.

✔ Refine Edge Details – Eliminate rough edges or artifacts left from background removal for a polished, professional finish.

✔ Batch Edit for Consistency – Apply enhancements across your entire 360° image set in one go, ensuring uniformity.

Seamless Workflow, Maximum Efficiency

Visere Captura is designed to automate and simplify the entire post-production process, eliminating the need for complex external editing software. Whether you’re correcting color imbalances, sharpening product details, or ensuring uniform lighting across an entire 360° spin, our intuitive editing suite does the heavy lifting for you.

Why It Matters

High-quality product images increase engagement, boost conversions, and enhance brand credibility. By combining automated background removal with powerful, one-click enhancements, Visere Captura empowers businesses to create studio-quality visuals in a fraction of the time—without the need for advanced photo editing skills.

Effortlessly transform your 360-degree product images with Visere Captura’s all-in-one editing suite and make your visuals stand out with stunning, professional results!

Ensure uniformity in exposure, color profiles, cropping, and 360-degree shooting settings with our Visere Captura 360 tools:

    •    Camera Setting Profiles: Create and save multiple camera profiles tailored to different object sizes, colors, and types. This allows you to maintain consistent settings across various product shoots, ensuring uniformity in your images.
    •    Pre-Crop Tool: Define and save custom crop settings, whether it’s a specific ratio, a perfect square, or a free-form shape. Store these crop profiles for easy retrieval and application in future shoots, streamlining your workflow.
    •    Image Overlay Tool: Utilize a transparent overlay image on the Live View window to aid in precise product placement and alignment. This feature helps maintain consistency in product positioning across different shots.
    •    360 Shooting Settings: Replicate exact settings for 360-degree product photography, including the sequence of shots. This ensures that every product is captured with the same parameters, resulting in a cohesive and professional presentation.

Using Visere Captura 360 users can significantly boost the efficiency and consistency of 360 Product Photography workflows.  Users can save and utilize a variety of profiles. These profiles streamline the entire process, enabling a seamless, one-click solution for capturing, editing, processing, and outputting images. By setting up and saving different profiles tailored to specific product types, settings, or desired effects, users can ensure uniformity and speed across multiple shoots. Each profile encompasses predefined parameters for camera settings, editing adjustments, and processing rules, reducing manual input and minimizing errors. This integrated approach not only enhances workflow efficiency but also guarantees that every image meets the same high standards, providing a polished and professional finish with minimal effort.

With Visere Captura 360, users have the flexibility to work with either a single camera or multiple cameras, allowing for enhanced workflows and improved imaging consistency.

    •    Single Camera Operation: When using a single camera, Visere Captura provides robust tools to optimize every aspect of your product photography. Users can fine-tune settings, apply consistent profiles, and ensure uniformity across individual shots. This approach is ideal for straightforward, focused shoots where simplicity and control are paramount.
    •    Multiple Camera Integration: For more complex or comprehensive imaging needs, Visere Captura supports multi-camera setups. This feature allows users to synchronize multiple cameras to capture various angles or perspectives of a product simultaneously. By coordinating camera settings and aligning captures, users can achieve a cohesive and polished 360-degree view. This multi-camera approach enhances workflow efficiency, reduces the need for repetitive adjustments, and ensures consistency in the final images.

Overall, whether working with a single camera or a multi-camera setup, Visere Captura 360 streamlines the process, enhances workflow efficiency, and maintains high imaging standards across all types of shoots.

Precision & Clarity with Focus Stacking and Turntable Integration

Visere Captura takes 360° product photography to the next level with its focus stacking integration, ensuring that every detail is captured with unparalleled sharpness and clarity. By combining multiple focal points into a single, high-definition image, this feature enhances product visuals, making them ideal for eCommerce, jewelry, electronics, and other detailed product presentations.

🔍 Focus Stacking Integration: Maximizing Depth & Detail

The focus stacking plugin allows users to capture multiple images at varying focal points and seamlessly merge them into one sharp, high-depth image. This technique is essential for products with intricate textures, varying depths, or reflective surfaces, ensuring that every angle remains in perfect focus. Whether you’re photographing small, detailed items like jewelry or larger objects with complex structures, Visere Captura’s focus stacking tool ensures exceptional image quality.

Seamless Turntable Coordination: Precision Meets Automation

When paired with a Pictomic 360 Photography Turntable, Visere Captura optimizes the synchronized rotation and capture process to generate stunning, full-circle product views.

✔ Smooth, Consistent Rotation – The turntable ensures uniform motion for precise 360° imaging.

✔ Automated Capture – The software and turntable work in harmony, taking multiple images at each rotation step to capture every detail in crisp focus.

✔ Refined Edge Detection – Eliminates blur and focus inconsistencies for an ultra-polished presentation.

Enhanced Image Quality: Unmatched Detail in Every Frame

By integrating focus stacking with synchronized turntable control, Visere Captura delivers exceptional clarity and realism in 360° product images. This combination is perfect for industries where intricate details and flawless presentation are essential.

✔ Jewelry & Luxury Goods – Highlight delicate engravings and gemstones with enhanced clarity.

✔ Electronics & Gadgets – Ensure text, buttons, and components are always crisp and readable.

✔ Collectibles & Industrial Parts – Showcase textures, engravings, and material quality in full focus.

Why Choose Focus Stacking with Visere Captura?

• Improves product clarity and realism

• Eliminates out-of-focus areas for a sharp, professional finish

• Enhances workflow efficiency by automating focus stacking and rotation

• Ideal for high-detail products across multiple industries

With Visere Captura’s Focus Stacking Plugin and Pictomic’s 360 Photography Turntable, you can achieve studio-quality product images with precision, automation, and ease.

Unlike 360-degree product photography, which consists of a series of 2D images, a 3D model captures depth information for each pixel, indicating its distance from the camera. This provides accurate object measurements and allows for the creation of 2D images from any camera angle. Converting 2D images into a useful eCommerce 3D model (i.e. clean and small in size) requires extensive manual work and may also require specialized photogrammetry software.

360° Product Photography is rapidly becoming a key trend in digital commerce. Thousands of brands and retailers have adopted this technology, with major marketplaces like Amazon and Walmart.com encouraging sellers to offer 360 views in their product listings. Studies highlight the benefits of using 360 product views to enhance listings and boost online sales:

• Increased Conversion Rates: Images sell products online, and 360° photography provides more visual feedback. Brands and retailers often see conversion rates rise by up to 45% after implementing 360° product photography.

• Reduced Product Returns: By allowing customers to virtually inspect an item from every angle, 360° views help ensure that buyers know exactly what they’re purchasing, reducing return rates.

• Boosted Brand Recognition: 360° product views enhance the online shopping experience by bridging the gap between virtual and real, encouraging higher brand recognition and repeat customers.

According to a BigCommerce study, 78% of online shoppers want product images to bring items to life. 360° photography allows customers to interact with products, merging the virtual with reality. Beyond eCommerce, 360° product photography is also in demand for business communication, product design and development, quality control, and presentations. The more effectively a business can visually communicate its products, the better its results will be—360° product photography helps achieve that.

Pictomic is a leader in product photography, offering professional, advanced, and user-friendly solutions. At the core of Pictomic’s 360° product photography lineup is Visere Captura, a comprehensive software that integrates seamlessly with compatible cameras and photography turntables, automating the entire 360° imaging process.

Visere Captura provides advanced tools for background removal, camera control, and automated 360° image capture. It supports various photography turntables, including manual, motorized, shutter release, Iconasys, and Pictomic’s own computer-controlled turntables. The software also features batch image editing and processing, with output formats such as still images (JPG, TIFF, PNG, WEBP, RAW) and customizable 360° product views in interactive HTML5, GIF, interactive MP4, and standard MP4 video.

For video creators, Visere Captura offers robust 360° video capture tools, allowing users to extract video frames, downsample, and convert them into impressive 360° product views with clean white backgrounds.

Pictomic’s 360 Creator plugin, included with Visere Captura, assembles 360° image sets into web-ready views. It supports formats such as interactive HTML5, GIF, interactive MP4, and standard MP4 video, enabling users to create fully customizable 360° product views in just seconds.

Visere Captura stands out in the product photography software market due to its robust technical design and versatile functionality, offering significant advantages that make it a top choice for photographers and studios alike. Its technical value is built on several key strengths:

1. Unified Codebase for Cross-Platform Consistency

One of Visere Captura’s primary strengths is its use of a unified C/C++ codebase for both Windows and Mac versions of the software. This means that, aside from the third-party camera libraries provided by various camera manufacturers, the underlying architecture and features of the software are consistent across both platforms. This approach ensures that new features, updates, and improvements are rolled out simultaneously to both Windows and Mac users, providing a consistent user experience regardless of the operating system. Users don’t have to wait for platform-specific updates, which makes the software an ideal choice for studios that work across multiple platforms, ensuring that all users benefit from the latest advancements at the same time.

2. Extensive Camera Control and Compatibility

Visere Captura also shines when it comes to camera compatibility. It supports a wider range of cameras than most other competing software on the market, making it a versatile solution for photographers who use different camera brands and models. This extensive compatibility ensures that users can connect and control their cameras directly through the software, allowing them to adjust settings, trigger captures, and manage live previews seamlessly. This level of integration reduces the need for additional software or manual camera adjustments, streamlining the workflow. Visere Captura is committed to continuously expanding its list of supported cameras, ensuring that it stays ahead of the curve and meets the evolving needs of photographers and studios as new camera models are released.

3. Automation of 360° Product Photography

Another major aspect of Visere Captura’s technical value is its ability to control turntables, automating the entire 360° image capture process. By directly integrating with turntables, the software enables users to set up automated rotations, capturing each angle of a product with precise timing and consistency. The turn, stop, snap method is handled effortlessly, allowing for smooth, consistent 360° product views that are perfect for creating interactive online displays. This level of automation not only reduces the time required for capturing a full 360° view but also eliminates human error, resulting in more accurate and professional-looking product spins.

4. Comprehensive Workflow Management

Visere Captura is designed to be an all-in-one solution for product photography, covering every step of the workflow from capture to editing, processing, and exporting. With its intuitive interface and comprehensive set of features, users can manage their entire photo shoot directly within the software. The ability to handle batch processing and image adjustments ensures that users can quickly polish their captures, apply consistent edits across multiple images, and export them in web-ready formats. This makes Visere Captura especially valuable for eCommerce platforms and online retailers that require high-quality product images that can be quickly processed and uploaded.

The Industry’s Best Technical Value

When considering these features together—cross-platform consistency, extensive camera support, automated 360° capture, and complete workflow management—Visere Captura emerges as a technical leader in the product photography software industry. Its ability to adapt to different hardware, support multiple camera models, and streamline complex shooting processes makes it an indispensable tool for both beginner and professional photographers. By simplifying what were once time-consuming processes and providing powerful tools to elevate image quality, Visere Captura delivers unmatched technical value that sets it apart from other solutions in the market. For studios looking to enhance productivity and create high-resolution, interactive product views with ease, Visere Captura is the ultimate choice.

Product Value

Our solutions are a one-time purchase with no mandatory recurring fees, offering the lowest cost of ownership in the industry. We deliver exceptional value, out-competing others on price.

Ease of Use

Pictomic designs professional-grade tools that are user-friendly, allowing anyone to effortlessly create high-quality product photography and videos in-house.

Product Quality

Pictomic products are built for excellence, backed by a satisfaction guarantee. Our software and hardware set the standard for best-in-class quality.

Customer Support

We stand by our products with exceptional support. Every Pictomic purchase includes one year of premium technical assistance to help you maximize your investment.