About Pictomic

Visere Captura 360 Product Photography Software History

Visere Captura has a long and distinguished history in software development. Originally created in 2002 as a flexible image viewer and editor called Visere, the software evolved into White Cap, an FDA-approved medical imaging application used for X-ray processing. In 2013, it was reimagined as Shutter Stream under Iconasys, focusing on product photography. Then, in 2024, the software was rebranded as Visere Captura, reviving its original name while emphasizing its expanded camera control capabilities. The name itself is rooted in Latin—“Visere” means “to look at” and “Captura” means “to capture,” together signifying the software’s mission: to capture what you are looking at.

Switching to Visere Captura

If you’re considering upgrading to Visere Captura or exploring it as a new customer, we want to help you make an informed decision.

Pictomic is led by the original development team behind the software that evolved into Visere Captura, with roots going back to 2002. In April 2024, after the separation from Iconasys, the technical team established Pictomic to continue building on that legacy with a renewed focus on innovation, performance, and long-term support.

At Pictomic, we’re passionate about combining cutting-edge software engineering with deep expertise in image and signal processing, hardware integration, and automation. One of our co-founders is a Systems Software Engineering Professor at Stevens Institute of Technology, and our active development roadmap includes expanding hardware compatibility and introducing advanced AI-powered features.

The decision to switch is yours—but with Visere Captura, you’re choosing the industry’s leading software for high-quality eCommerce product photography and 360 spins, backed by a team with decades of experience.

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