About Pictomic. Pictomic Innovation.

The Team

Pictomic’s development team has been innovating since 2002 and is committed to supporting our customers—both now and into the future. Our team includes experts with deep roots in image and signal processing, including Ph.D. holders from Cornell University and teaching professors at respected U.S. institutions. Pictomic is backed by experienced developers with long-standing backgrounds in systems and software engineering. Together, we bring a unique blend of academic excellence and practical know-how to deliver robust, forward-looking imaging solutions you can count on.

Visere Captura 360 Product Photography Software History

Visere Captura has a long and distinguished history in software development. Originally created in 2002 as a flexible image viewer and editor called Visere, the software evolved into White Cap, an FDA-approved medical imaging application used for X-ray processing. In 2013, it was reimagined as Shutter Stream under Iconasys, focusing on product photography. Then, in 2024, the software was rebranded as Visere Captura, reviving its original name while emphasizing its expanded camera control capabilities. The name itself is rooted in Latin—“Visere” means “to look at” and “Captura” means “to capture,” together signifying the software’s mission: to capture what you are looking at.

Switching to Visere Captura

If you’re considering upgrading to Visere Captura or exploring it as a new customer, we want to help you make an informed decision.

Pictomic is led by the original development team behind the software that evolved into Visere Captura, with roots going back to 2002. In April 2024, after the separation from Iconasys, the technical team established Pictomic to continue building on that legacy with a renewed focus on innovation, performance, and long-term support.

At Pictomic, we’re passionate about combining cutting-edge software engineering with deep expertise in image and signal processing, hardware integration, and automation. One of our co-founders is a Systems Software Engineering Professor at Stevens Institute of Technology, and our active development roadmap includes expanding hardware compatibility and introducing advanced AI-powered features.

The decision to switch is yours—but with Visere Captura, you’re choosing the industry’s leading software for high-quality eCommerce product photography and 360 spins, backed by a team with decades of experience.

Our 360 Product Photography and Video Software suite offers comprehensive automation tools with integrated turntable controls for capturing still images, 360 spins, and 360 videos. Enhance your workflow with our Focus Stacking Plugin for watermark-free focus stacking photography.

The Visere Captura 360 product photography and video software is designed to give photographers, eCommerce sellers, and creative professionals complete control over their product photography and video workflows. Visere Captura combines advanced camera control, automated capture, and editing features such as focus stacking, batch processing, and background removal, all in one intuitive platform.

With our Maintenance option, you can keep your Visere Captura license up to date at all times. Maintenance upgrades your software to the latest version and provides one year of upgrades and support, ensuring you always have access to new features, performance improvements, and expert help when you need it.

For those looking to get the most out of their studio setup, we also offer a 90-minute hands-on Training session with our experts. This session is designed to help you master the Visere Captura workflow, learn best practices, and apply professional techniques to elevate the quality of your product photography and 360° visuals.

Together, these tools and services make the Visere Captura 360 product photography and video software collection a complete solution for studios that want efficiency, consistency, and professional-grade results.