360 Product Photography System

Visere Captura is the World’s First & Only Completely Automated, Fully Integrated 360 Product Photography System.

Traditionally, creating 360° product photography has been a fragmented and inefficient process, requiring a skilled user, significant time, effort, and expertise to produce a single web-ready 360° product view. Pictomic set out to simplify and streamline this process with Visere Captura 360 Product Photography Software (compatible with Mac & Windows). Visere Captura 360 integrates image composition tools, automated 360° image capture, batch image editing, batch image processing, and 360° product view output. The result is the world’s first and only completely automated, fully integrated 360° Product Photography Software.

Pictomic’s industry-leading 360 product photography software is trusted by top brands and retailers, as well as over 7,000 small to medium-sized businesses and professional photographers worldwide. Visere Captura sets the benchmark in 360 Product Photography Software, enabling users to create web-ready 360° product views in minutes.

Creating 360-degree product photography involves capturing a series of still images as an object rotates through a full 360-degree plane. Each image is taken at consistent rotation intervals (e.g., one photo every 10 degrees for a total of 36 images) to create a complete 360-degree product image set. These images are then composed into an interactive 360-degree spin file that can be embedded on websites, allowing customers to rotate, view, and inspect the product from any angle. Typically, 360 product spins feature click-and-drag functionality and deep zoom, offering an immersive experience. The more images captured in the set, the smoother the rotation appears.

Combine Visere Captura with Pictomic’s photography turntables and high-quality studio LED lights to create a top-tier, professional 360-degree product photography system, at a fraction of the cost of other 360 photography equipment available on the market.